We are Food + Drink marketing consultants.
Experts in delivering world-class culinary tourism experiences + events + helping food products to tell their story better.
Our purpose
Food + Drink New Zealand was established to provide assistance, advice + guidance to destinations, events, products + food + drink operators on how to tell their story better + leverage food + drink tourism opportunities.
Food + Drink New Zealand operates at the national + international level.
What we do
We work with destinations, food + drink producers, festivals, organisations, events + experiences to assist them to better understand the food + drink market + tourism opportunity. We can help with:
Food + Drink Marketing
Goal + Objective setting
Food + Drink Tourism strategy development
Food + Drink Product Marketing Strategy + Plan development
Food +Drink Tourism product development
Destination dining + restaurant consulting
Culinary festival + event development
Event Development, Ideation + Creation
Event ideation + brainstorming
Partnership development
Marketing + Sponsorship best practise workshops
Funding planning + pitching
Business case development
Industry collaboration + facilitation
Who are we?
Sarah Meikle
Sarah is the Principal of Food + Drink New Zealand. She brings a wealth of experience working in the world of food, drinks, events + tourism to the table.
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Sarah has more than 25 years of experience in both the food + tourism sectors at a national + international level. Sarah was the co-founder of Visa Wellington On a Plate, New Zealand’s largest culinary festival + she led the Wellington Culinary Events Trust for 16 years.
Sarah has extensive connections in the food sector in New Zealand including chefs, products, producers + commentators, as well as a growing network internationally. Sarah has previously worked for WellingtonNZ and Tourism New Zealand and has experience working in New Zealand, India, the United Arab Emirates, South Africa, Latin America, the UK and Europe.
She has spoken at various symposiums on the topic of food tourism and helping "tell New Zealand’s food story", including APEC Forums in Bangkok (2016) + Hanoi (2016), the Terroir Symposium in Toronto (2019) as well as many forums in New Zealand across the wider food, events, tourism + agribusiness sectors. She was an invited guest at the international food symposium, MAD, in Copenhagen in 2018.
Sarah is a Director of Palliser Estates Wines of Martinborough, Board Member of RotoruaNZ, Board Member of Good Bitches Baking, Board Member of the New Zealand Events Association, Founding Member of Women in Food + Drink New Zealand, Executive Member of Eat New Zealand + a member of the Institute of Directors.
